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SIMPLYBIZ INVESTMENT SERVICES

Andrew Morris , Senior Product Specialist

How can advisers address clients ’ behavioural biases when it comes to determining the best ways for them to put their money to work ?

Not very long ago , anyone looking for natural income had to take on risk to be able to get low single digit yields . Today this has all changed . With the Bank of England ’ s ( BoE ) base rate at 5 %, and with cash deposits and ISAs offering more than 4 %, many income investors ’ risk appetite has dwindled and they are questioning the need to invest in income funds when they could realise a similar return from cash .

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